Provider Web Presence Index

The Provider Web Presence Index enables health systems and hospitals to benchmark the quality of their web presence against competitors by providing a single indicator which incorporates measures of:

• Web traffic
• Inbound linking
• Site relevance

The benchmark is updated on a quarterly basis so that providers can evaluate how the effectiveness of their web presence has changed over time. As hospitals consolidate and fight for patients in the wake of healthcare reform, understanding the impact of consumer marketing efforts will only grow in importance.

The Provider Web Presence Index is calculated by using data from Alexa and Google. Estimates of site traffic are measured by a proprietary toolbar which reports traffic data to Alexa. Google PageRank data are used to assess Google’s perception of the relative importance of the sites. The Provider Web Presence Index ranks every hospital and health system in the country by assigning a score to its domain or subdomain.

To receive a free list of the Top 75 providers, sign up below, and it will be e-mailed to you.