Summaries of Speeches on mHealth, ROI Analysis, and Pharma Alliances Now Available

BOSTON– December 16, 2013: Summaries of three of Dr. Adam Powell’s recent speeches are now available online. Over the past three months, Dr. Powell gave speeches on the current challenges that mHealth apps face, the role that design plays in determining the return on investment of mHealth apps and behavioral change efforts, and the impact of the Affordable Care Act on pharmaceutical company alliance managers. Two of the three speeches were subsequently documented by members of the press.

On October 2nd, Adam Powell, President of Payer+Provider Syndicate, and John Halamka, CIO of Beth Israel Deaconess Medical Center, discussed the impact that mobile healthcare technologies are having on consumers and healthcare providers as part of the Open Classroom lecture series at Northeastern University. The lecture examined why apps are currently driving change, how the regulatory environment is changing, and how smartphones and Google Glass are impacting physicians. WBUR, Boston’s NPR station, summarized the two lectures in an article and posted a video recording of the lecture on its website.

Design shapes ROI, but maximizing ROI can also shape design.

Slide from the speech at THE MEME delivered by Adam C. Powell, Ph.D.

On December 12th, THE MEME, a Cambridge-based design firm, invited Powell to speak on a panel titled “Design, Technology and Behavioral Change”. The discussion was moderated by Kris Nybakken, General Manager at THE MEME, and also featured Robert Reimann, Principal Interaction Designer at PatientsLikeMe, and Juhan Sonin, Creative Director at Involution Studios. During the event Powell spoke about how Payer+Provider assesses the return on investment (ROI) of behavioral interventions, using the impact of Fitbit on employers as an example. In the speech, he highlighted the powerful role that small design decisions can play in determining the impact of innovations. A copy of Dr. Powell’s presentation on the impact of design on the ROI of tools for behavioral change is available for download.

On November 22nd, Powell shared the stage with Nathaniel Welch, Senior Manager at the Center for Applied Research (CFAR), to discuss how the Affordable Care Act is impacting the pharmaceutical industry and creating new opportunities for alliance managers. The speech was the finale of the Association of Strategic Alliance Professionals BioPharma Conference, and was attended by pharmaceutical alliance managers from around the world. The perspectives in the speech were developed through nine months of research and stakeholder interviews conducted jointly by Payer+Provider Syndicate and CFAR. The Association of Strategic Alliance Professionals summarized the speech in an article that it posted on its website.

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